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教师信息
姓 名 - SMIT Willem 学 位 - 职 称 - 讲师
所属部门 - 工商管理系 行政职务 - 导师情况 -
研究领域 -
研究方向 -
电子邮箱 - smit@tongji.edu.cn
个人简历 - 点击下载简历

 

 

EDUCATION BACKGROUND

·  2006 PhD Erasmus Universiteit, thesis title: Market Information Sharing in Channel Relationships : Nature, Antecedents and Consequences

·  1999 Master of Science in Business Administration, Rotterdam School of Management

 

RESEARCH FIELD & TEACHING INTERESTS

·  Branding

·  Marketing Strategy

·  Entrepreneurship

 

TEACHING INTEREST

·  Strategic Brand Management

·  Marketing Strategy

·  International Marketing

·  Market Research

·  Entrepreneurship

 

WORK EXPERIENCE

 

Teaching Positions

·  2015now: School of Economics and Management, Tongji University, PR China

·  20112014: Singapore Management University, Singapore

·  20092010 Lecturer, HEC Lausanne, Universite de Lausanne, Switzerland

 

Professional Experience

·  20052011 Research Fellow, IMD, Lausanne, Switzerland

·  19961998 New Business Analyst, Royal Ahold NV, The Netherlands

·  19951996 MBA McGill University, Montreal, Canada

 

 

RESEARCH

 

Selected Publications

 

Strategy Making

·  Read, Stuart, Michael Song, and Willem Smit (2009); “A Meta-Analytic Review of Effectuation and Venture Performance.” Journal of Business Venturing, 24 (6), 573-587

·  Meehan, Seán, Patrick T. Barwise, Mark Vandenbosch, and Willem Smit (2011); “Capability Leveraging powered by Resource Bundling: The Case of Market Orientation and Organizational Culture.” IMD working paper

·  Smit, Willem, Gerrit H. van Bruggen, Berend Wierenga, and Manish Kacker (2009); “The Antecedents of Information Sharing in Marketing Channels.” ERIM Report Series.

·  Smit, Willem and Seán Meehan (2008); “Truth or Dare: A Study of Falsehoods in Market Intelligence Dissemination within Organizations.” IMD working paper

 

Branding

·  Smit, Willem, and Micheal Sorell (2010); “Why China Still Can’t Build Global Brands.” Harvard Business Review, January-February 2010

·  Smit, Willem (2014) “Is Fame Everywhere the Same: Two Studies on the International Transferability of Celebrity Endorsements” Conference Paper.

·  Bris, Arturo Willem Smit, and Michael Sorell (2010); “The Value of the Global Brand: Is Perception Reality?” IMD working paper.

·  Koschat, Martin A., and Willem Smit. (2014); “What Matters More for Me: Where I Shop? Or What I Buy? The Weights of Retailer and Manufacturer Brands in Consumer’s Grocery Shopping Trip Preferences.” IMD working paper 2009-03, to be submitted for review (Journal of International Marketing)

·  Smit, Willem, Claudia Binz, and Joachim Schwass (2010) “Family Firm Status as a Branding Signal: On the Strength and Consistency of Signaling Family Involvement in Corporate Branding Strategies” IMD working paper

·  Smit, Willem Joachim Schwass, and Claudia Binz (2010) “Do Still Waters Run Deep? A Study on Family Involvement Disclosure in Corporate Branding Strategies” IMD working paper

 

CMO Career Paths

·  Smit, Willem, Felicitas Morhart, Séan Meehan, and Sébastien Groux (2010); “A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure.” IMD working paper.

 

Marketing Education

·  Smit, Willem (2013); “So They Think They Can Learn Branding From Each Other? The Impact of Social Learning on the Self-Efficacy in Branding” working paper.

·  Smit, Willem (2013); “So We Think We Can Teach Branding Collaboratively? A Collaborative Learning Design For A Branding Course” working paper.

 

Case Studies

·  Willem Smit and Christopher Dula (2013) “Singapore Airlines Scoots into the Low Cost Long Haul. Category” SMU-13-0026, The Case Center, ECCH

·  Willem Smit, and Adina Wong (2014) “Massive Collective: Redefining Cool in Nightspots” SMU-14-0027, The Case Center, ECCH

·  Willem Smit, and Joachim Schwass (2014) “Royal Selangor: Four Family Generations of Branding, Pewter” IMD-8-1542, IMD Case Collection

·  Willem Smit, and Joachim Schwass (2014) “The Fattal Holding: Positioning the Next Generation of Entrepreneurs” IMD-7-1541, IMD Case Collection

·  Willem Smit, and Chan Chi Wei (2014) “Movies, Marketing, Money: Branding 3 Peas in a Pod”, SMU-14-0031, The Case Center, ECCH

·  Willem Smit, (2014) “Resistir e Vencer: Branding Timor-Leste” SMU-14-XXXX (working title)

·  Jonsen, Karsten, Willem Smit, and Maury Peiperl (2009); “All in a Twitter over Facebook? Social Internet Use at Pragmaticase” IMD-3-2138. (featured at The Aspen Institute’s: http://www.caseplace.org/d.asp?d=5207)

 

Books

·  Chong, Jessica, Willem Smit, Thomas Menkhoff and Christopher Clayman (with Richard Eu) (2014), Building a Successful Brand: The Story of Eu Yan San, in: Catalyst for Change: Chinese Business in Asia, Asia-Pacific Business Series: Volume 8, World Scientific.

·  Smit, Willem, Gerrit H. van Bruggen, and Berend Wierenga (2007); “Het delen van informatie in distributiekanalen: een innovatief gebruik van marktgegevens.” in: Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2007, pp. 255-273 (in Dutch)

 

LANGUAGES

·  Dutch (mother tongue) -- Fluent

·  English – Fluent

·  Portuguese – Good

·  French – Fair

·  German – Fair